LET'S CHAT
I help founder-led brands close the gap between the calibre of what they're building and how they're perceived. Your brand should shift as you grow. Not drift.
Your brand shouldn't be the reason people underestimate what you've built
You are not an ordinary brand.
You are a visionary with big dreams to leave this world a brighter place than you found it.
You have a fierce passion for what you do. And you stand unwavering in your values and purpose.
You're not afraid to be different, because you believe in illuminating the way for others.
It's time to step into the spotlight and SHINE as the go-to in your niche, with a clear and captivating brand that elevates your business.
YOUR BRAND SHOULD WORK HARD. NOT YOU.
AWARDS
+ TEDx TALK
Maryam of HARMA scaled her website revenue and landed dream stockists.
Anisah of INHERENT BIRTH built her confidence and authority & earned recognition on the TEDx stage.
5x sales
+40% SALES
Hafza of HAFZA STUDIO boosted her sales and growth & had Halima Aden wear her scarf.
Here’s what happens when your brand MATCHES YOUR BUSINESS
Unapologetically brilliant.
Speak for you, even when you're silent
Hold the standard, even when you're not the one checking
Stand for something people can stand behind.
©
That's what we do together.
Whether you’re scaling a service or growing a product line, your brand should do your business justice. It should:
I'm Maylene.
I'm the person you call when you suspect your brand's losing its edge. Or when you can't be the only one holding the standard anymore.
A brand rarely breaks in one bad decision. It drifts through a hundred small ones, made by people who can't see the whole picture. That's what I hold, so the gap between how good you are and how you're perceived closes, and your brand becomes the reason people choose you, not the thing holding you back.
Over a decade in top agencies on Unilever, P&G and Mars. I built my own kids' lifestyle brand from my bedroom table, then sold it. Now I hold the standard for founders scaling without losing themselves.
Because a brand that's recognised, remembered and raved about isn't just good business. It's how you shape the narrative for the next generation.
Hello
AWARDS
FEATURED ON
“Ten years in, she's the only creative partner I come back to."
DR VIV, PLATEFUL HEALTH + LUMEBOX
I have high standards, and most people couldn't meet them without significant hand-holding. May is the exception. As a founder with no time to waste, what I value most is someone who can take my vision and run with it without me needing to constantly micromanage. The work comes back right. Every time.
“Maylene has this brilliant ability to quickly understand your problem."
SHABAZ MIRZA, RAMADAN LEGACY
We've worked with many branding agencies in the UK but Maylene is hands-down one of the best. She truly understands our brand, our audience and our business goals. It felt as if she was part of the team, not an external agency, giving suggestions and ideas almost daily.
“If you're okay with mediocre, then continue as you are.
If you want outstanding, then book in with Maylene."
ANISAH, INHErENT BIRTH
The rebrand has unlocked a lot of visibility for me. Having a stand-out, polished brand has made me more confident to step out as a niqabi. I feel the brand speaks for me before I have to, so it's made that step easier for me.
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