You’ve poured your heart into your business. Your offers are solid. Your clients are happy.
But the outside — the way it’s packaged, presented, and positioned — still doesn’t reflect the real value inside.
It’s like putting a big vision in a ‘starter’ wrapper... and wondering why people hesitate to pick it up or pay for it.
This stops here.
You've evolved.
But your brand didn't get the memo.
A high-touch rebrand experience for Muslim women building brands that reflect the excellence, care, and purpose behind their work—without spending £20K on an agency that might hand you something beautiful, but not you.
Whether you're crafting heart-led products or guiding deep transformation, this is about building a brand that carries your message, supports your next move, and grows with you, not past you.
I’ll walk you through the process and show you the shortcuts you didn’t know you were allowed to take.
UNAPOLOGETICALLY
BRILLIANT® BRAND
OWN YOUR BRILLIANCE
APPLY IN 8 MINUTES
mentorship
THIS IS WHY I CREATED THIS FOR WOMEN LIKE YOU
You might not call it a “brand problem” — but that’s exactly what it is. And it’s more than just about looking polished.
If you've ever thought...
“I’ve attracted the right people—but they’re not saying yes.”
“I feel like the best-kept secret.”
“I know I’m undercharging, but I don’t feel confident raising my prices.”
"I'm showing up... but I keep getting overlooked."
“I’m giving so much value, but I’m still not taken seriously.”
It’s about building a brand people trust—before you even say a word.
let's be honest..
You’re not here to impress. You’re here to align. To build a brand that reflects your value and your values.
This isn’t branding for validation. It’s branding that gets remembered, respected and paid for.
You’re tired of winging it—piecing things together from free courses, Canva hacks, and ChatGPT fluff. And still hoping people get it.
It’s time to build a brand that actually shows your brilliance.
So clear, you can hand it off—confidently.
AWARDS
+ TEDx TALK
Maryam of HARMA scaled her website revenue, raised CAD$2K for PCRF and landed dream stockists.
Anisah of INHERENT BIRTH built her confidence and authority & earned recognition on the TEDx stage.
5x sales
+40% SALES
Hafza of HAFZA STUDIO boosted her sales and growth & had Halima Aden wear her scarf.
Here’s what happens when your brand finally clicks…
now it's your turn
ALIGN her brand across every touchpoint — from first impression to delivery
ATTRACT clients, customers, or stockists who see her value without second-guessing
SHOW UP with confidence, raise her prices, and stop explaining herself
BUILD a brand that reflects her growth — without compromising her voice or values
This is for the Muslim woman founder who's
ready to finally....
You need a brand that does the heavy lifting. So you can focus on what actually moves the needle.
You don't need to post more, hustle harder or prove yourself.
YOU DIDN'T COME THIS FAR TO KEEP PLAYING SMALL.
This isn’t six months of constant work—it’s focused, flexible support to help you realign your brand without doing it alone.
You’ll start with a 1:1 Brand Breakthrough, have access to live calls & a private group chat, expert sessions, and a course library to dip into when it suits you.
I’ll guide you every step—sharing 20 years of brand experience (& smart ways to use AI) to help you move faster and show up more clearly.
HERE'S WHAT HAPPENS
WHEN WE WORK TOGETHER
together, we'll
5
1
2
3
4
Clarify your voice, vision, values, & vibe
So your brand feels like you—and finally speaks for you.
Shape your story & messaging
So your audience gets it—and starts repeating it. (Yes, shareable, memorable, magnetic.)
Bring everything together so your brand shows up clearly
Whether it’s a pop-up, a pitch deck, packaging or PR feature.
Build a brand that makes content easier—not heavier
From Instagram posts to welcome emails, you’ll stop guessing what to say—because your message flows.
Work in a way that fits you—faith-aligned, flexible, and focused on what actually matters.
No moulds or busywork. Just clarity, focus, and space to grow.
as your offers evolve, your audience expands, or your business takes a new direction.
A set of branding skills that grow with you
through expert-led sessions on mindset, marketing, and management, so you can grow your business confidently.
Real-world support beyond branding
whether you're at a pop-up, on a podcast, or writing your next Instagram post.
The confidence to show up consistently
built around the peak emotion your brand evokes, and crafted to stick in people’s hearts.
A story that sells
without shouting
from your packaging or pitch deck to your customer journey and press features.
A brand experience that aligns across every touchpoint
so when visibility opportunities come, you’re ready to own them.
Positioning that makes your value unmistakable
to sound like you, connect with your audience, and lighten your workload.
Smarter content creation using AI the right way
so you’re not rewriting every caption or micro-managing every Canva file.
Systems that help you or your team show up on-brand
These are skills that stay with you—guiding your growth, supporting your pivots, and who knows… even helping your kids build their first business one day.
this isn't branding that just sits in.a folder
APPLY NOW
You'll walk away with...
A peek at what you get inside
The presence you’re ready to claim. And the freedom to focus on what truly matters—without playing small to get there.
This is for you if:
You’ve been HOLDING IT TOGETHER WITH “good enough” branding—but you know it’s time to make it ALIGN & work harder
You’re a product or service-based founder who wants to be remembered as the go-to, not just scroll-past content
You’re ready to build a brand that reflects your value and supports your next level of growth
It's probably not for you if...
You’re still unsure about what you offer or who you serve, and need to figure that out first
You’re not willing to slow down, reflect, and take ownership of your message and brand direction
You want someone to “just do it” for you without being part of the process
A Brand Breakthrough 1:1 call
WEEKLY LIVE CALLS
Private group chat
Self-paced course library
MONTHLY Guest expert sessions
Ongoing feedback, accountability + check-ins
This is the legacy you are shaping.
THINK OF IT AS MORE THAN BRANDING...
The presence you’re finally ready to own. And the freedom to focus on what really matters. Without playing small to get there.
THEN THIS
FIRST THIS
HOW IT WORKS
If we move forward, we’ll hop on a no-pressure Zoom call to walk through the process, what’s included, and the investment.
If it’s aligned, we’ll connect on WhatsApp. I’ll ask a few thoughtful questions to see if this is the right fit for both of us.
THEN THIS
Fill out a short 8-minute application so I can understand your business and where you're at.
APPLY HERE
If it feels like a yes—we begin. You’ll be held, guided, and empowered from start to finish.
Not everyone will be a fit—and that’s intentional.
I only work with women who are ready to do the work, stop winging it, and build a brand that’s made to last.
This kind of brand takes clarity, strategy, and care.
And I take that seriously.
If you’re not ready to invest your time, energy, or focus into building something meaningful and unforgettable...this probably isn’t for you.
You’re not here for fluff. Neither am I.
This is branding that’s unapologetically brilliant, just like you. Your people are waiting. Your next level is waiting. If you’re ready to be remembered as the go-to — not just seen — apply now.
your move
APPLY NOW
let me be honest...
TASLEEMA FINALLY LAUNCHED A SOLD OUT COURSE & WENT ON RADIO & TV.
I had a bias about branding and how it fits with my biz. Branding is central to my business now.
The course has allowed me to identify exactly what group of people I should be focusing on as well as how to speak to my target audience. I feel so much more confident in my business as well as it;s made it so much clear to know what kind of discussion I should be having with my target audience. It has given me clarity.
HASNA FINALLY CONNECTED WITH THE RIGHT AUDIENCE
I feel like I have learnt things that has now helped me with my business.
ASMA WENT FROM EMBARASSED TO PROUDLY RELAUCHING HER BRAND.
Something in me just went..'ohhh'.. This is why some get it right, and some don't.
STUDY AT YOUR OWN PACE
PLAN BASED ON YOUR STYLE & NEEDS
GROW YOUR
SUPPORT NETWORK
Follow a proven roadmap
It's time you own your brilliance — without selling out your values, voice or vision.
Since then, I’ve supported brands like Towards Faith, Practical Muslim, and The Dua Journal—and now, I help Muslim women like you build unapologetic brands that reflect your brilliance. Clearly. Confidently. Without compromise.
Not just so you look good—but so your message lands, your people say yes, and your brand does the heavy lifting... without you shrinking to fit in.
HEY SALAMS SIS!
I’m May — and I help Muslim women build unapologetic brands that don’t just get seen, but felt and remembered as the go-to.
Before this, I spent over a decade in award-winning agencies working with brands like Unilever, Mars, P&G, and Elemis — learning how branding shapes beliefs and identity, shifts perceptions, and makes people fiercely loyal to something that feels like theirs.
But let’s be honest: that world wasn’t built for us.
So I took what I learned and built Poppetry, an Islamic kids lifestyle brand that helped children fall in love with their faith. What started as a passion project in my living room became a brand loved by thousands (and yes, I sold it in 2020, Alhamdulillah).
When I had my first child, Poppetry was born too.
It started as a way to reshape the narrative for Muslims—by inspiring faith in little ones through a faith-led, Scandinavian-inspired brand that looked nothing like what was out there at the time. It became an iconic, well-loved brand that, Alhamdulillah, I sold in 2020.
You’ve already invested.
In courses that didn’t speak your language.
In coaches with one-size-fits-some frameworks.
In designers who made it look good—but didn’t go deep.
You’ve tried. It just didn’t meet you where you are.
This isn’t a formula. It’s a process that brings your voice, values, and big-picture vision into focus—so your brand finally does the heavy lifting.
If that hits home, this might be the thing that finally fits.
You deserve it
Let's talk about why it didn't work last time.
If you do the work and still don’t feel aligned after 6 months, I’ll extend your mentorship support—on me.
If you wait another 6 months...
You’ll probably still be piecing things together.
You’ll still be undercharging.
You’ll still be overlooked.
And your brand?
Still not doing you justice.
If nothing changes, nothing changes.
APPLY NOW
this is the shift
FAQ
It depends where you are.
If you’re still figuring out your offer, your audience, or what kind of business you want to build—this might be a little early.
But if you’re clear on what you do, and you know you want to build a brand that’s aligned, intentional, and taken seriously from the start—this could be exactly what you need.
We can chat and figure it out together. Just apply and be honest about where you're at.
This is the perfect time! Starting with a strong brand foundation means you’ll avoid the trial-and-error stage and attract the right customers from the beginning. You’ll save time, money, and frustration by building your brand with intention from the start.
This mentorship will help you:
- Clarify your message so your dream people actually get it
- Realign your visuals, voice, and presence with who you are now
- Feel confident raising your prices, pitching partnerships, or showing up more visibly—without second-guessing everything
If your brand still feels a bit off—even if you’ve got the visuals—this is for you.
We look at the whole picture: your voice, your story, your positioning, your customer experience. So your brand finally feels like you—and works for where you’re going next.
Totally get it. A lot of my mentees said the same.
This isn’t a course you download and forget. And it’s not just a “pretty brand” service either.
This is a guided mentorship. We don’t guess. We go deep—into your message, your positioning, and your story—so everything clicks and you stop winging it.
You’ll have my eyes on your brand the whole way through, so you’re not doing this alone.
You can. But here’s what usually happens: you spend a lot of money, and still don’t feel like it fits.
This mentorship gives you the clarity and tools to lead your brand—so whether you DIY or hire later, you’ll know how to keep everything aligned.
It saves you time and money in the long run.
This programme gives you the tools, clarity, and confidence to build a brand that actually works—and feels like you.
You’ll walk away knowing how to position your brand, tell your story, and show up consistently—with confidence and alignment.
That said… I know life happens.
And I know this work is deep.
If you show up and do the work, but you’re still not where you want to be—I won’t leave you hanging.
You’ll get an extra 6 months of support from me and the community. I call it the Brilliance Guarantee. If you stay committed, I stay in your corner.
You’re not the only one who’s worried about that—and honestly, it’s a valid fear. But this isn’t about making your brand look stiff, fake, or like someone else’s idea of “premium.” And it’s definitely not about putting you in a template.
This work is about uncovering what makes you different—and building a brand around that. Not filtered. Not forced. Still you.
So you’re not just looking good—you’re being seen and felt properly, in a way that’s unmistakably yours.
Nope. You don’t need to be a designer—or even have an eye for design.
This mentorship isn’t about turning you into a creative. It’s about giving you the brand clarity and direction so that whatever you do create—whether it’s in Canva or through a designer—feels aligned and looks elevated.
You’ll know what works, what’s on-brand, and how to guide others if and when you decide to hire help. You’ll stop second-guessing every post, label or layout—and start making confident decisions, even without fancy design skills.
Totally hear you. That’s exactly why this mentorship is designed to work around your life—not take it over.
You get access to a self-paced course (so you can dive in when you're ready), fortnightly live calls (which are recorded if you can’t make it), and private support throughout.
The 6 months aren’t about dragging things out. They’re about giving you the space to do it right—without rushing or burning out.
And if you’re ready to move fast? Amazing. You’ll start seeing results much sooner. I’ll meet you where you’re at—whether that’s slow and steady or deep and focused from day one.
Yes, 100%. A lot of the women I work with have built their brand bit by bit—offer here, post there, packaging somewhere else.
It kind of works... but it doesn’t click.
This mentorship helps you pull all the pieces together so your brand finally feels clear, consistent, and aligned—across every touchpoint. Forget the mixed signals. Forget the DIY look that doesn’t quite land. You’re building a brand that finally feels aligned—everywhere it shows up.
Tie your camel. But tie it right.
That's what branding does for your biz.
Then trust in Allah.
own your brilliance
